Why are some social change movements successful while others are not? On this week’s episode, author and Georgetown University’s Global Social Enterprise Initiative Executive Director Leslie Crutchfield and WinniE’s Bakery chef/owner Elise Smith talk about effective leadership and “how to do well by doing good” with hosts Debbie and Billy Shore. In her latest book, “How Change Happens: Why Some Movements Succeed While Others Don’t,” Crutchfield defines common denominators driving recent successful social movements. “Successful movements turn grassroots gold. They invest in and nurture local leaders… It’s the combination of grassroots and organizations that put all the pieces together so that the whole is greater than the sum of its parts,” she explains. She cites Share Our Strength’s No Kid Hungry campaign as one of those successes. Smith describes her passion for being involved as a grassroots volunteer for No Kid Hungry. “Childhood hunger is something that should not be happening in our country. Whenever I get overwhelmed thinking about how big a problem it is, it [gives me] a sense of ease to know there is something I can do,” she says.


Crutchfield has been writing about the social entrepreneurship movement from its beginnings. “[Social enterprise is] grounded in a value that business is in service to society. It’s not just for profit, it’s for people and the planet, too. We sit at the intersection of ‘how do you make a profit and create social and environmental impact,’” she says. In addition to baking delicious treats for fundraising events, Smith recently went to Capitol Hill with (previous Add Passion and Stir guest) chef Jason Alley to lobby legislators to support SNAP and summer meals programs. “That passion for food and people is where we connected,” she says.


Listen to these two dynamic guests connect the larger social movements driving real change with the more personal motivations that drive grassroots activism.

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