Which is more important, ‘what’ you do or ‘why’ you do it? The two trailblazing business leaders on this episode of Add Passion and Stir are driven by more than just the bottom line. Jeff Swartz, former CEO of Timberland, and James Beard Award-winning chef Tony Maws (Craigie on Main, Kirkland Tap and Trotter) prioritize social justice in their work. Speaking with Share Our Strength founder and CEO Billy Shore, Swartz and Maws express their passion for purpose beyond profit. “It took me 30 years to figure out that the question is not ‘what?,’ it’s ‘why does it matter,’” says Swartz. “It wasn’t altruistic – it was deeply needful. I wanted a purpose beyond making the quarter.” Under his leadership, Timberland supported nonprofits like Share Our Strength and City Year. Maws sets high standards for his work fighting child hunger with the No Kid Hungry campaign. “I wish I could do more. There are kids that are not being provided with food and the happiness that comes with it… to me it’s just revolting,” he states.

In this tumultuous and uncertain time in our country, Swartz, Maws and Shore also discuss how we can all cope. The election made Maws think differently. “I’m looking for my own bullet points: what are the things that I can do? How am I going to have an impact?,” he says. “It needs to be more than what I have been doing.” Swartz is also ready to act. “The election’s not over,” he says. “People [are] not asking the right question. They should be saying ‘Here’s what it is… now what are we going to do about it?’” He is certain that we all have to do our part. “Sitting on the sidelines and being an angry victim just doesn’t cut it.”


Listen to this motivating conversation about finding purpose and meaning in your life.

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