How do you build and sustain a purpose-driven organization? Chef Joy Crump (FOODĒ and Mercantile) and HUNGRY Chairman Jeff Grass join Debbie and Billy Shore to talk about the entrepreneurial experience and the core values that drive their organizations. “Our core purpose is to make the lives we touch better – anything we do has to be better for everybody,” says Grass about how his company is elevating the office catering industry while creating new career paths and better pay for chefs. “Loving is management and kindness is part of what can give you structure and discipline. People respond to that,” explains Crump about what underlies the success of her restaurants in Historic Downtown Fredericksburg, VA.


In building their teams, both guests are adamant about staying true to the culture they’ve built. “If we sense that you’re not kind or not concerned about the guest experience we won’t welcome you back,” says Crump. “Values and purpose are what help create a foundation for a good culture, and we focus a lot on our people and how to develop them,” notes Grass.


Learn from two purpose-driven entrepreneurs explaining why a focus on core values is the key to building a successful business.

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