About This Episode

What’s the key to building a purpose-driven career? Author, business school professor, and social change pioneer Bill Novelli discusses doing well by doing good and his new book, Good Business: The Talk, Fight, Win Way to Change the World. “Tomorrow’s leaders are in our classrooms today… They want a purpose as well as a paycheck,” says Novelli. “Wherever you are in your career, whatever organization you’re part of, you can make a positive, social difference. The way I like to say it is, you can make a dent in the universe,” he adds. “We are in a tough time. We are a nation divided. We need to find the pragmatic center,” he contends.

Resources and Mentions:

Bill Novelli

Founder // Business for Impact, Georgetown University’s McDonough School of Business

Bill Novelli is the founder of Business for Impact at Georgetown University’s McDonough School of Business. Novelli is the co-chair of the Coalition to Transform Advanced Care, a national alliance dedicated to reforming advanced illness/end of life care in the United States. Previously, he was in leadership roles at AARP, The Campaign for Tobacco-Free Kids, CARE, and was co-founder and president of Porter Novelli, one of the world’s largest public relations firms. His most recent book is Good Business: The Talk, Fight, Win Way to Change the World.

Business for Impact


Business for Impact’s mission is to unleash the power of business to help people prosper and the planet thrive.