The Unique Role of Public Affairs in Giving Voice to the Voiceless

This weekend I read a brand new book called Lifeblood: How to Change the World One Dead Mosquito at a Time, by Alex Perry, Time Magazine’s Africa Bureau chief. It’s a profile of the efforts of long-time friend and Share Our Strength supporter Ray Chambers to rid Africa of Malaria, first through an organization he helped create called Malaria No More, and then in his role as the UN’s first special envoy for malaria.

Much of the focus of the book is on how Chambers used business practices to scale up the effort to distribute insecticide treated bed nets, and the many lives that has saved. It’s a good read and because it is published by Public Affairs which last year published my book The Imaginations of Unreasonable Men @ http://www.amazon.com/Imaginations-Unreasonable-Men-Inspiration-Purpose/dp/1586487647/ref=sr_1_1?ie=UTF8&s=books&qid=1303909402&sr=1-1 about the race to develop a malaria vaccine, and about the challenge of solving problems that affect people so voiceless that there are no markets for solving them, I think of the books as worthy bookends.

Mostly I’m so admiring of Public Affairs for having the courage and commitment to tackle subjects that at first may not seem to appeal to a large commercial market, and nevertheless publish them in a way that enables such important issues, like malaria, to reach a wider audience. It’s a unique niche in American publishing today, and a true public service.

Related News

26 February 2024

RELEASE: The Food Trust Acquires Nationally Renowned Nutrition Education Program

Cooking Matters, developed by Share Our Strength, provides curricula, recipes, tips and other resources to help caregivers develop their healthy...

07 December 2023

A Year of Success: Share Our Strength’s Work in India

We believe every kid deserves to have the meals they need to thrive. Unfortunately, hunger is a reality for millions...

24 October 2023

RELEASE: Steven McCullough Joins Share Our Strength as COO

Nonprofit hires nationally-recognized executive to lead operations for the organization’s award-winning No Kid Hungry campaign, and shepherd its next phase...